Dads Don’t Take Sick Days, Either — Thanks, Vicks!
P&G finally realizes fathers also can't let a cold knock them off their parenting game with two NyQuill ad commercials.
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American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees
The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families.…
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Easy #TournamentDecisions: Watching the NCAA Tournament with City Dads Group
NYC Dads Group / March Madness Viewing Party at Public House (photo by Garrett Ewald) March Madness is one of our favorite…
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Living in My Own Cheerios Bubble
Cheerios recently caused controversy with a commercial that featured an African American dad, Caucasian mom and an adorable little girl.
Read More →New York Times: Brands and Marketers Embracing and Engaging With Dad Influencers
Open up your Sunday edition of The New York Times Business section and you might be surprised to find the feature story…
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Are Consumer Product Companies Marketing to Dads?
Phil Lempert, consumer behaviorist and Super Market Guru, talks about marketing to dads, shopping behaviors between the sexes, and the weather's effect…
Read More →Getting Comfortable in Your Own Skin
Editor’s Note: Dove Men+Care is an NYC Dads Group sponsor. As always, the views expressed here are authentically our own. We’ve made…
Read More →RIP: Doofus Dad in Ads, TV Shows, and Movies
Portraying a father as an inept "doofus dad" is neither appealing to parents or consumers, say two in-depth industry articles.
Read More →Home Run: Tide Markets To Dads In a Big Way!
I watched this Tide commercial yesterday that was sent to me by Caryn Medved & pinged by DaddyMojo – thanks guys! Frankly,…
Read More →Really? Clorox sees the Modern Dad?
Our friend Lisa at The Motherhood and The Parent du Jour is running a fun charity contest over at her site. All…
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